Shoppers today are using smartphones in-store to find deals, compare prices and send photos of bargain items to their friends. Retailers use smartphones to record shopper cards for discounts, as barcode scanners to make on-the-spot price comparisons, and as virtual credit cards to process transactions.
Welcome to m-commerce – the business of conducting transactions using mobile phones. M-commerce transactions are on track to double from 2010 to 2011, from $3 billion to $6 billion, and the sky is the limit from there. Do you understand what mobile will mean to your business?
This fact-filled report contains all of today’s intelligence on mobile retail apps, written in an easy-to-understand fashion that will get you up-to-speed quickly. You’ll learn:
- Which features and applications are mobile shoppers using the most often
- How mobile apps can drive foot traffic into the store
- How much higher the mobile conversion rate is compared to online (hint: It’s a lot)
- Best practices for developing your mobile app
As a bonus, this guide includes a 22-page directory of app development vendors, with descriptions of capabilities and complete contact information for each.
If you’re just getting started on the road to your own mobile strategy – or if you’ve already begun the journey – let this Executive Briefing be your roadmap!